Every crisis holds opportunities for the ones capable of seeing them. Crystalshops do not only fight with market saturation. They also suffer from the consequences of global instability. Exactly here lies an opportunity to make even more money. 

LET’S BREAK IT DOWN:

Stefan Austermühle, CEO Gemrock Peru,                                              Last updated: 03.05.2025

Economic Crisis 2025

Why you should invest in crystal jewelry NOW

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An unstable world in economic crisis? Invest in crystal jewelry now.

Why should you invest in crystal jewelry now? Without wanting to take sides, facts are facts. Globally politics and economics have become unstable and slide rapidly into a crisis situation.

Factors to blame for this are many:

• An ongoing land war in Europe with no end in sight and a tendency to escalate.
• An ongoing war in Gaza and Lebanon with a tendency to escalate towards genocide.
• Political chaos in the USA

• Global trade wars
• Fears of further global wars and annexations.
• There is a new awareness in Europe of the need to change decade-long political positions and work towards new security arrangements and alliances.
• A shift to a global multipower system.
• Political radicalization and polarization in several democracies.
• Rising inflation, job losses, and unforeseeable economic developments.
• Last but not least, a global societal change caused by the implementation of artificial intelligence.

Crisis = Opportunity

If there is one golden rule that repeats constantly during human history, it is this one: When there is a crisis people do retreat to safe-haven investments (gold and silver) and buy jewelry. Thats why in a crisis situation crystal shops should invest in crystal jewelry to make more profit. Lets go into detail:

A rapidly rising silver price makes investing in crystal jewelry the opportunity of the moment. 

Click on the picture to see the live chart

On average silver prices have been rising about 30% per year. Silver therefore is a good investment opportunity for long-term investors. In crisis times silver rises even more. At the same time, gold rises too. However, in crisis times silver always rises at a higher percentage. Investing in silver therefore is better than investing in gold. With the current number of global problems, we can expect silver to rise in 2025 by at least 50% making it an even better investment for anyone who has some extra money now.

Invest in crystal jewelry NOW 

Why invest in crystal jewelry?

Most crystals and gemstones are set in silver. Given the rising price of the raw material (silver), crystal jewelry will become more and more expensive throughout 2025. That makes investing in crystal jewelry a no-brainer. If you have your jewelry produced now and just store it for a few months you will be able to sell your crystal jewelry at a higher price level because when you start selling it (maybe in Christmas 2025) the jewelry production prices will be much higher.

Don´t compete on price when investing in silver jewelry.

If you want to take advantage of the situation and earn more money, don’t make the mistake of competing on price.

Some may think that they could produce their jewelry now, wait for the jewelry price to rise, and then keep selling their stocked silver jewelry at the price level of the present. Yes, this way your competitors’ silver jewelry would be more expensive and you possibly could sell more and faster without losing money by making special offers.

Others may switch to lower-quality silver produced in China and India or fashion jewelry made with non-silver materials in order to avoid raising prices and becoming more appealing to clients. However, switching to lower-quality materials brings the risk of selling poisonous products to your clients.

Economically speaking, both moves are wrong and will not result in higher sales and profits.

The reason is that the clients who prefer cheap jewelry are the ones from lower-income layers in society. For them living costs will rise this year so much that they will need their money to cover basic living costs. They will not buy jewelry, no matter how cheap you can offer it.

As a result, you will not sell your crystal jewelry or you will have to lower prices even more and give away the profit opportunity presented to you right now.

Instead, we advise you to invest now in top-quality crystal jewelry that is appealing to wealthier parts of society.

Direct your marketing in 2025 to this type of client. Emphasize the quality and absence of health risks, as well as the ethical production (in case you buy Gemrock jewelry).  And increase your price according to the rising silver price.

It is the wealthier part of society that will be less impacted by rising living costs because that’s only a small percentage of their spending anyway. They will keep buying jewelry even in crisis times. Most of your competitors will not understand this simple fact and opt for offering cheaper jewelry. This will increase the likelihood of you making the sales that actually bring in profits.

Benefits and added value of Gemrock crystal jewelry

As you will target a wealthier client who on average is more quality-conscious and shares ethical and environmental concerns, investing in Gemrock Crystal Jewelry will provide you with several critically important benefits and added value, providing an advantage over your crystal shop competitors:

We sell top-quality Gemrock Moonlight Sterling Silver.

Moonlight Sterling Silver is a tarnish-resistant sterling silver with a higher shine than regular sterling silver.

Additionally, our silver jewelry receives a bath in fine silver (999) which makes it even shinier. Finally, we put electrolytic tarnish protection on top of it which will avoid tarnishing for at least one year.

We only work with legal silver, buying from officially recognized refining companies in Peru. Our silver was not mined in the Peruvian rainforest and does not lead to species extinction or large-scale mercury contamination.

Our silver is free from toxic materials like lead zinc or cadmium.

Our crystals and gemstones are made from selected top-grade materials.

Our crystals and gemstones are sourced from legal providers only.

Our top-quality lapidary production is 100% in-house. All our gemstones are produced by our trained master cutters working in ethical, safe and fair labor conditions. 

Our jewelry is carbon neutral. We measured our carbon footprint and a small percentage of our sales price goes to tree planting initiatives. 

More Benefits when investing in crystal jewelry.

In times of economic crisis, cost reduction is an important strategy to stay competitive:

Crystal jewelry requires less storage space than crystals.

Crystal jewelry requires smaller store space and smaller booth sizes at gemshows.

Crystal jewelry offers reduced shipping costs.

When selling crystal jewelry your targeted crowd increases from crystal lovers to at least the entire female population plus an increasing number of men.

Profit margins of crystal jewelry are generally higher than profit margins in the saturated crystal market.

Profit margins in jewelry depend more on branding and marketing than on material quality. 

Value appreciation in jewelry is easier to communicate than for crystals. 

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