Stefan Austermühle, CEO of Gemrock Peru Last Updated: 05/2025

You can try to be the cheapest, but there will always be someone cheaper.
You can try to be fast, but there will always be someone faster than you.
You can try to perform your best, but there will always be someone who has a better service than you.
You can try to follow every trend, but as long as you follow, you will never be the one setting it.

Do NOT compete!

Instead:

Stand out from the crowd

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Stefan Austermühle

The Problem: Too much competition

Websites on the internet, google search position, Amazon, Etsy, Instagram, TikTok, Facebook,…..you name it!

Whatever marketplace you look at, you will find it full of crystal shops and wholesalers already present.

You are finding yourself in what Chan Kim & Renée Mauborgne coined a ’red ocean’.

RED OCEANS are all the known market spaces. Here, companies try to outperform their rivals to grab a greater share of existing demand. As the market space gets crowded, profits and growth are reduced. Products become commodities, leading to cutthroat or ‘bloody’ competition. Hence the term red oceans.

NOW: Imagine!

Just suppose you can sell your crystal products with higher profit margins.
Just suppose you can make more money with less effort (less time away from family, for example).
Just suppose your clients are happier with their crystal products.

YOU CAN SEE, how your sales and profits are rising, can you?

The Solution: Sailing into a Blue Ocean!

In BLUE OCEANS, demand is CREATED rather than fought over. In Blue Oceans, competition is irrelevant. A blue ocean is vast, deep, and powerful in terms of profitable growth.

BLUE OCEAN STRATEGY

Create uncontested market space.
Make the competition irrelevant.
Create and capture new demand.

“In a world full of pebbles, dare to be a crystal.”

adapted from Matshona Dhliwayo

Want crystal wholesale prices?

To get access to our wholesale catalog and prices, as well as to receive our business newsletter, please register your company.

Here is one Example:

Why would you waste your time trying to sell the same boring low cost, low beauty, mass-produced Chinese stone mushrooms like anybody else (left side, on mobile: first pic), when you can sell instead unique hand-made beautiful top-quality mushrooms (right side, on mobile: second pic) that nobody else has. You can sell them at a higher price with a higher profit margin.

Our mushrooms were custom-made at the request of one of our clients.

Here is what he wrote us:

“The people that have purchased your products so far are in love with them. Many of your items have done quite well for us and have attracted a lot of attention. They are clearly superior to a lot of the stuff on the market. I am sure we will be placing many more orders in the future. I truly appreciate all of the attention and care you put into everything. We need more people like you in the industry“

ethically produced, hand-made top-quality crystal jewelry from Gemrock

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