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2024 marks the end of how Gemrock Peru SAC made its business for seven years. It’s the birth year of the Gemrock Group. This is not only a rebranding. This is an entirely new, stronger, and even better Gemrock.

From the beginning of August to the end of September 2024 we implemented the results of more than half a year of intensive internal negotiation and planning. We:

  • split and restructured the company Gemrock Peru SAC
  • brought in new investors
  • built new strategic alliances around the world
  • moved the entire company to a different location
  • diversified our product offers, and
  • built a new and bigger team of employees

In this article, we will introduce the new Gemrock Group and explain how it can serve your needs even better.

 

If you have:

  • a crystal shop, or
  • a jewelry shop, or

if you are:

  • a crystal wholesaler, or
  • a jewelry artist

read on because we have good news for you.

 

For crystal shops and jewelry shops:

Truly ethical, environmentally friendly, and fully transparent crystals and jewelry at top-quality for your crystal shop and/or jewelry shop!

While continuing to work under the Gemrock Brand, our production of top-quality products has been taken over by the new company Alvar Peru SAC. Alvar is majority-owned by Gemrock founders Stefan Austermühle and Liam Elisabeth Gutierrez Huamani de Austermuhle and counts with new shareholders who were clients of Gemrock Peru and decided to become part: “Beyond Bohemian” from the USA and “Natura Minera” from Canada. You can now buy our Gemrock products directly from Alvar Peru SAC in Peru or via our partner companies in the USA and Canada. In many cases, this will help to reduce shipping costs.

We are also in the process of negotiating distribution contracts with former Gemrock clients in Europe to serve you better. If you are interested in becoming a distribution partner of the Gemrock group, contact us.

 

You can keep selling our top-quality crystal products:

We will continue to produce only top-quality products in terms of cutting quality. And it gets better: We will now help you to obtain top-quality stone materials too by introducing innovative and unique material quality standards for all our stones and minerals, which will help you to identify top materials and stop getting confused by wrongful quality descriptions widely spread on the internet.

 

You can now start selling top-quality jewelry:

We will massively push the production of top-quality jewelry thanks to the new strategic alliance with the Peruvian jewelry company “Herdel & del Molino SAC”. We can now provide you with top-quality jewelry in sterling silver, gold-plated silver, and gold including our top-quality cabochons. You can buy our designs or have us produce your designs as custom production.

 

You can guarantee your clients truly ethical and environmentally friendly crystals and jewelry,

because all of the companies in the Gemrock group are fully committed to:

  • Not use illegal gold or silver
  • Not support shadow business
  • Not use materials from war zones or drug production areas
  • Not use materials from mines that allow child labor
  • Not use materials from mines that destroy and contaminate the environment and don’t comply with environmental legislation
  • Pay fair salaries and more than the legally required labor benefits to our workers
  • Reduce our environmental footprint and implement tree-planting project to neutralize our carbon footprint
  • Be fully transparent about our operations at a level that is so far unknown in the crystal and jewelry industry.

For more information about our companies, our ethical standards, and our environmental standards read at: https://www.gemrockinternational.com/about-us/gemrock-transparency/

 

For jewelry artists and cabochon service cutting

We are now offering you the following custom services:

  • Sale of top-quality cabochons from our materials for your jewelry products. We offer our cuts or cut the cabochons according to your specifications.
  • Custom cabochon cutting of your material: do you have rough rock and are looking for quality cutting? You found it.
  • Custom jewelry production in sterling silver, gold plated silver, or gold, using your cabochons or our cabochons and according to your design.

 

For crystal or jewelry wholesale business owners

We now will serve wholesale crystal and jewelry companies around the world with competitive prices on standard crystal products.

So far Gemrock has shied away from working with artisan providers in Peru given the widespread involvement of providers in illegal mining operations and the generalized shadow business in the Peruvian lapidary industry, both are not complying with any environmental or labor standards and promoting unfair and abusive labor conditions.

However, as the Peruvian tax office over the last two years keeps closing legal loopholes many national providers slowly see themselves forced to give up their unlawful and abusive practices. We are now cooperating with a limited number of stone providers and lapidary workshops and advise them to comply with minimum legal standards to be able to work with them. We are changing the system from within one contract at a time.

Therefore, Gemrock Peru SAC will now concentrate on the bulk wholesale business. All the products will be produced and provided by legally established national providers and lapidary workshops. The quality level complies with the standard quality delivered by other Peruvian providers. We will make an effort to provide you with legal crystals and crystal products at prices that are equal to or even better than the prices of our competitors.

Our minimum order requirements are 500 kg of crystals or carved products and ocean shipping or 5000 USD of silver jewelry.

From now on you can avoid legal uncertainties, enjoy the Gemrock service, and probably reduce your costs. Let’s talk.

Currently, we are offering you:

  • bulk crystal specimen,
  • carved crystal products from a selected group of common stones,
  • 950 silver jewelry and silver chains.